Our fundamental belief in founding our agency is that seismic regulatory change and financial sector turbulence are coinciding with the evolution of new channels to reach changing prospects, investors and decision-makers. These dynamics create unprecedented opportunities for firms and funds that can effectively engage in an ongoing dialog on all-fronts for their personalities, values and advantages resonate with new generations of end-users, customers and investors.
The largest firms and funds with deep pockets and well-known brands are vulnerable as a result of regulation, past lapses, costly outages, poor service and less-than-stellar returns. In this crowded marketplace, many smaller financial firms and funds don't make the necessary investments in their marketing, and when they do, results are typically underwhelming.
We also believe that the entire Americas region - the U.S., Latin America and Canada - still the largest economic bloc on the planet, will continue to integrate, grow and outpace the rest of the world. Opportunities abound north-to-south and south-to-north.
And lastly, we believe that the way technology spreads information in this day and age, any missteps - not just ethical or operational, but also communications-related - are exacerbated and more likely to be fatal to a firm or fund.
We partner with firms and funds that we view as truly extraordinary and which complement our own offerings and values. We keenly understand that brands and reputations are at stake when selecting strategic marketing partners. We are fortunate to be in a position to offer our hard-earned expertise, insights, networks, intuition, ethics and other unique values to help our partners not just grow, but to dominate and win.
Our mission is to provide financial firms and funds with unique, enduring, and exceptional marketing and communications services and to build an eminent agency that captivates, cultivates and energizes remarkable people.
In delivering a team of the most adept marketing and communications specialists in finance, just as essential - our partner firms will always be cared for by teams of individuals who have exhibited unmatched character, ethics and professionalism throughout every facet of their lives and careers. Headlines have been filled with character missteps on many fronts which have, fairly or unfairly, affected public perception of the industry as a whole and now is an especially sensitive time for all firms and funds. As envoys entrusted to safeguard the external perception of your firm or fund, you will always be in the industry's most capable and safest hands.
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New York, NY 10004
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